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Why Competitor Price Monitoring Should be Part of Your eCommerce Strategy

If you are a brand or e-retailer in today’s eCommerce space, you know that setting the right online prices can be game-changing for your bottom line.

But with new competitors popping up daily, constant price wars, and the constant threat of Amazon offering your customers a better deal, staying on top of the pricing game can be daunting. What’s more, most pricing managers today simply don’t have the time to manually track competitors’ websites for each of their products. So how can brands or e-retailers stay on top of their online pricing? A proven solution is automated price monitoring. By using a tool that tracks reseller or competitor pricing online, brands and e-retailers can monitor market price changes in real time. They can then use this timely information to mark-up or discount items in their inventory and, ultimately, win at the pricing game. That’s where Pricing Assistant comes in. For the past two years, we have helped e-retailers and brands all over the world perfect their strategy with our price monitoring solution. Our tool allows brands and e-retailers to follow competitor or reseller prices and understand their strategies, identify new competitors and receive customized alerts about price changes. It’s as easy as uploading up your catalogue...Then sitting back and analyzing the data in an easy-to-read and visually appealing format. Want to learn more? Sign up for a free demo today.