Pricing Assistant closes a seed round of 499.999€

Pricing Assistant, the pricing optimization service for online stores and brands just announced a first seed round of 499.999€, led by a major international VC fund and several business angels.

Pricing Assistant allows e-merchants to track the prices and the popularity of their competitors and to receive alerts when major changes happen. Thanks to this service, they can optimize their pricing strategy and improve their margins.

Created in early 2013 by Sylvain Zimmer and Martin de Charette, the company was accelerated for 6 months at Le Camping, and won LeWeb London in June, among 400 candidates.

This first investment round will allow the company to iterate on its product and add hire more talented engineers. Pricing Assistant also plans to open an office in the US shortly.